My Makeup Collection is the brain child of Rebecca Collins. Rebecca is an engineer by trade and has worked extensively as an analyst. She is experienced at organizing data and recognised that the “stash spreadsheets” beauty bloggers had been using for keeping a track makeup and cosmetics lacked vital functions such as:
- The ability to link product pictures (or swatches) with product descriptions,
- The ability to compare swatches of products already purchased with new products at the store whilst shopping,
- The ability to blog short product reviews on the go as soon as products are tested or purchased.